Season 2: New Host, New Series. We're back on Sept. 13!

Trailer: New host, new season, new show. Pros & Content returns!

Knotch is back with two incredible series: the tried-and-true Pros & Content, and a new series, Data-Driven CMO. In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.

In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.

Follow Knotch on LinkedIn for live Q&A sessions with our guests each week as episodes drop.

New episodes of Pros & Content are released every Tuesday. New episodes of Data-Driven CMO are released every Thursday. See more episodes

Become a thought leader

Why Most Brands Fail at Audience-Centric Marketing - And How Yours Can Succeed  - Key Takeaways

Why the Middle of the Audience Journey Deserves 6x  More of Your Attention

AI Use Cases for Marketers: The Good, The Bad, and The Ugly Workshop - Key Takeaways

Turn ‘Underperforming’ Content into Conversion Gold

Forrester reports: Content intelligence is essential

The intelligent path to content optimization

The Future of Search and Discoverability - Key Takeaways

The Content Tipping Point: When More Engagement Backfires

Content Leadership:  The First 100 Days – Insights for Success

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train