Season 2: New Host, New Series. We're back on Sept. 13!

Trailer: New host, new season, new show. Pros & Content returns!

Knotch is back with two incredible series: the tried-and-true Pros & Content, and a new series, Data-Driven CMO. In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.

In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.

Follow Knotch on LinkedIn for live Q&A sessions with our guests each week as episodes drop.

New episodes of Pros & Content are released every Tuesday. New episodes of Data-Driven CMO are released every Thursday. See more episodes

Become a thought leader

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The customer journey was already warped. AI just made it weirder.

Connecting Content Strategy to the Audience Journey: What the Experts Agreed On

What do tomorrow’s CMOs think about the future of websites? These 5 insights may surprise you

Clarity > Clutter: Mastering Journey Efficiency with Knotch Data

Beyond the Logo: How Brands Can Build Thematic Distinctness

LLM Traffic Share Continues to Grow: New Data from Knotch

Outperforming in Organic Search & LLM Discoverability — Key Takeaways

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train