Growing strategically using an ideation workshop | Meredith Overmyer, Springframe
Growing strategically with a marketing ideation workshop | Meredith Overmyer, Springframe
Meredith Overmyer is a growth marketing consultant at Springframe. She and Ellen Schwartze chat about common misconceptions around the term “growth marketing”, her outline for a marketing ideation workshop to brainstorm and prioritize the next best thing to scale your business, and documenting your success metrics.
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Episode Outline:
- (02:52) - Growth is not hacking; it's a process
- (06:53) - Document your hypothesis before you launch
- (12:12) - Get unstuck by running an ideation workshop
- (17:57) - Prioritize what you do with your ideas
- (20:36) - Documenting your success metrics, budget, and team resources
- (22:40) - Metrics have to anchor into business goals
- (24:46) - The Lightning Round!
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