Tracking content's attribution | Camille Trent, Head of Content
Tracking content's attribution | Camille Trent, Head of Content at Dooly
Camille Trent is building momentum as Head of Content at Dooly, as well as host of the Content Logistics podcast from Motion, where she chats with B2B marketers looking to build a content engine that drives revenue. And that's the name of this episode's game: Why content marketers must look further down the funnel to make the right decisions for their audience and grow their business. We covered attribution, content's role in demand gen, and making friends with your rev ops partners, too.
Connect with Camille Trent
Connect with Ellen Schwartze
Follow Knotch on LinkedIn for Q&A sessions with our guests!
Subscribe to Pros & Content on Apple, Spotify, or your favorite podcast app.
Episode Outline:
- About Camille and her role at Dooly
- What factors in to making the right decisions as a content marketer?
- How to speed up insights when you have limited data
- Nothing is better than talking to customers
- Stop brainstorming and start listening to your customers
- How does Camille approach attribution?
- Those 10 touchpoints you can't really see
- How do you begin to tie content marketing to revenue?
- What happens when attribution data from different sources doesn't match?
- How do you share what you're doing with other teams within the organization?
- Is your role in content marketing slowly shifting into demand generation?
- Content needs to be data-driven
- All content marketers should thinking like a growth marketer
- Thoughts on career paths in content marketing
- The Lightning Round!
- Final Thoughts
New episodes of Pros & Content are released every Tuesday. See more episodes
Become a thought leader
Become a thought leader
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
