Chris Koehler, Chief Marketing Officer, Box | Data-Driven CMO

Chris Koehler, Chief Marketing Officer, Box

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Discussion from this episode includes...

  • (03:41) - Chris Koehler's path to CMO wasn't traditional
  • (09:01) - What is the hardest thing to explain to non-marketers?
  • (11:24) - Of all the functions Chris has run, which was the hardest?
  • (13:09) - A CMO has to proactively reinvent and disrupt processes
  • (15:29) - What prompts a CMO to change plans
  • (18:49) - How marketing collaborates with teams for deeper insights
  • (21:37) - Companies are stepping back to ask what works
  • (24:31) - Where does the data team sit in relation to marketing?
  • (28:26) - Failing fast still needs you have to measure it against what failure is.
  • (29:55) - What is the decision making culture, and how does data play into it
  • (31:38) - How do you think about the customer journey?
  • (35:30) - The acquisition journey extends to customer success, too
  • (37:54) - Upselling current customers will be reliable in tight economic conditions
  • (39:33) - Customers will choose their own path, even if it's in the Metaverse

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