
Tony Weisman, Chief Marketing Officer (formerly Dunkin') | Data-Driven CMO

Tony Weisman, former Chief Marketing Officer, Dunkin'
Connect with Tony Weisman, Anda Gansca. Follow Knotch on LinkedIn. Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.
Discussion from this episode includes...
- How did Tony get started in marketing?
- You need a broad understanding of all the stakeholders at your business
- Don't look for data to validate what you've already done.
- Senior leaders need to blend data and judgement.
- "I don't need data; I need insights. Tell me what I don't know."
- It takes courage and skill to gather data in a coherent way
- For low-consideration purchases, it's about delight, not loyalty.
- What can you do to make a less-loyal customer visit you one more time?
- How have you removed the fear of failure for your teams?
- "Brand" is elusive (and it's in an unsettled moment)
- How much of brand creation happens organically?
- People like to be discoverers
- What do the next 12 months look like for businesses and marketing budgets?
- You have to invest in content: a good story and good storyteller.
- Data is important beyond increasing confidence in decisions you've already made.
New episodes of Data-Driven CMO are released every Thursday. See more episodes
Become a thought leader
Become a thought leader
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
