Carla Hassan, Chief Marketing Officer, JPMorgan Chase | Data-Driven CMO

Carla Hassan, Chief Marketing Officer, JPMorgan Chase

Connect with Carla Hassan

Connect with Anda Gansca

Follow Knotch on LinkedIn

Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

Skip to…

  • 01:12 - How did Carla start her journey as a marketer?
  • 03:59 - How has Carla navigated the career transition from CPG to the financial industry?
  • 05:57 - Put the customer at the heart of marketing to make an impact.
  • 07:16 - What's the hardest thing to explain to non-marketers about marketing?
  • 08:02 - Marketing doesn't exist if it doesn't drive growth
  • 09:23 - What is growth for a large brand?
  • 12:22 - How Carla Hassan handled the Toys R Us bankruptcy while it was happening
  • 14:54 - There are little failures every day; learn from them and use them to enrich yourself.
  • 16:10 - Using data to make decisions, not prove something was a success.
  • 18:41 - Why don't data teams think growth is their responsibility, too?
  • 21:32 - What's the organizational structure for data and marketing at JPMorgan Chase?
  • 24:31 - How can we use customer data appropriately, and in a relevant way?
  • 26:36 - Using data internally for efficiency and feedback loops
  • 29:39 - How do you think about content for the full journey?
  • 33:28 - What changes in strategy will JPMorgan Chase employ in the next 12 months?

New episodes of Data-Driven CMO are released every Thursday.

See more episodes

Become a thought leader

What Michelangelo Can Teach Us About Crafting the Perfect Content Brief

A Guide to Leveraging Content Intelligence for Business Growth

Unlock Content Alchemy with Leading and Lagging Indicators

Does Your Brand Have Too Much Content?

8 Characteristics of High-performing Content: A Guide for Content Marketers

Why Your Content Roadmap Needs an Urgent Update

Why the End of Your Customer Journey Is More Important Than the Beginning

RESEARCH REPORT: AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore

Unlocking the Power of AI

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

Get A Demo
See Knotch One

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train