Brian Finnerty, Vice President of Marketing, Udacity | Data-Driven Marketing Leader

Brian Finnerty, Vice President of Marketing, Udacity

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In this episode...

  • 00:42 - Brian's background and path to Udacity
  • 03:11 - Marketing is storytelling and communication to reach an audience in an authentic way
  • 03:54 - It's really hard to run a demand gen engine without high-quality content
  • 05:45 - High-quality content in the absence of in-person is the best way to engage with your buying committee
  • 09:50 - Mapping content to the funnel is the gift that keeps on giving
  • 19:07 - What team creates and tracks KPIs?
  • 21:35 - What metrics guide Udacity's marketing tactics?
  • 23:15 - What's hard about marketing?
  • 24:01 - Finding the balance between beautiful work and generating pipeline
  • 26:47 - How Udacity is looking to be more efficient in 2023
  • 28:45 - While facing down a recession, focus on progressing pipeline and keeping happy customers
  • 30:57 - Brian Finnerty's advice to an early-career marketer: Don't freak out!

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