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Makes every piece count. Figuratively. Literally.
Makes every piece count. Figuratively. Literally.
Content teams must be able to connect content to business results. Knotch measures engagement, sentiment, conversion, and journey data on every page, showing the true business impact impact of every page - whether your goals are brand building and engagement, or conversion and revenue.
Diagnoses the problem. Figuratively. Literally.
Diagnoses the problem. Figuratively. Literally.
Knotchâs always-on surveys are your contentâs truth serum. They uncover whatâs working, whatâs not, and why, with feedback straight from your audience. They dive deeper with follow-up questions that diagnose issues and drive actionable insights.
Self Aware. Self Improving.
Self Aware. Self Improving.
Knotchâs AI learns from your unique content performance data, continuously learning what works best. It refines your strategy, optimizes existing pieces, and guides new content creationâtailoring every move to increase performance.
And a whole lot more
And a whole lot more
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Trusted by the largest (and now smartest) brands in the world.
âBefore Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotchâs cohesive reporting and insights paint a real picture of whatâs happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.â
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.â
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.â
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:â¨How to maximize content impact across the buyer journey
From brand to demand:â¨How to maximize content impact across the buyer journey
âEstablishing a content framework aligned to your buyerâs journey takes time. Itâs a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.â
Weâre the authority in content strategyâ¨& thought-leadership
New data from Knotch reveals that question design directly shapes sentiment and engagement. Helpfulness prompts outperform across the board, while emotional and brand-driven questions offer strategic tradeoffs. Learn which question types yield the clearest insightsâand why precision beats scale when it comes to audience feedback.
AI is reshaping enterprise contentâbut how do top brands actually adapt? Leaders from Google, Siemens, Accenture, and JLL share six powerful lessons on talent, tools, workflows, and why the human edge still matters.
Knotchâs latest analysis shows LLM traffic is small but mightyâdelivering 2x+ conversion rates vs. sitewide averages. Explore how LLMs and SEO are reshaping content strategy with deep insights into engagement, efficiency, and intent.
CMIâs 2025 Enterprise Content Marketing report reveals strategy gaps, AI adoption trends, and performance challenges. Explore key highlights and Knotchâs take on what it means for content leaders.
Discover why many brands struggle with true audience-centric marketing and learn actionable strategies to build deeper, more genuine connections with your audience. Insights from experts at Novartis, Distillery, and Kaiser Permanente.
Marketers often focus on first and last-touch content, but data shows mid-touch content is the real conversion driverâaccounting for 86% of conversions. Learn how to optimize your mid-journey content for maximum impact.
Discover key insights from Knotchâs AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiencyâwithout replacing human creativity.
Donât ignore low-scroll, low-time pagesâlearn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. đ
Forrester reports that content intelligence is no longer optionalâitâs critical for marketers aiming for real business impact. Learn how AI, smarter measurement, and data-driven insights can transform your content strategy.
More engagement isnât always better. Knotch analyzed 15,000+ pages and found the ideal balance of scroll depth (40â50%) and time on page (2â3 min) drives the highest audience sentiment. Learn how to optimize content for maximum impact.
Discover key strategies for content leadership in the first 100 days. Learn from industry leaders at Knotch's workshop as they share insights on defining goals, fostering collaboration, prioritizing audiences, and driving impact.
Discover why the modern organization demands a top-level content leader to drive strategy, coordination, and ROI. Explore how visionary brands like JP Morgan, Goldman Sachs, and Citibank are redefining content leadership to meet evolving audience needs.
