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Journey virtuoso or rookie?
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The Value Prop

PathwayIQ answers key marketing questions:

What pages are generating the most conversions?

  • Automatic page indexing of your entire website

  • First, Middle & Last Touch Conversions

  • Reveals ‘The Missing Middle’

What are the top converting

channels?

  • Automated referrer segmentation

  • Report by channel, referrer, campaign & UTM codes

  • See which channels convert fastest

What is the length of the customer journey?

  • Multi-Session Reporting

  • Understand the true length of your sales cycle

  • Full journeys from initial referral source to conversion

What are your ‘golden pathways’?

Combinations of channels, pages and content that convert the best.

  • Automatically highlights top pathways

  • Identify key pages that lead to conversion

  • Segment by channel, page, length of journey & conversion

Use Cases

Learn how our Customers get

value from PathwayIQ