Scaling Your Content Success Workshop with Kimberly-Clark, Marriott, & Rimini Street

Introduction

As content marketing investments steadily increase, many businesses are evaluating where and how to invest next to find continued success. This raises questions about content quantity and quality, audience priorities and their journeys, first party data needs, resources and technologies. In this hands-on workshop, David Brown, SVP & Head of Strategy at Knotch, talks with content leaders at Kimberly-Clark, Marriott and Rimini Street about their approach to growing their content successes. We explore topics like:

  • How to grow audiences and corresponding first party data
  • How to discover unmet audience needs that content can meet
  • How to move from categorical content approach to one that is distinct and memorable
  • How to create a measurement framework that builds confidence at the executive level

There was even an interactive audience Q&A where audiences could directly connect with our panelists and get their questions answered in real time!

Panelists

Panelists include:

  • Josh Blacksmith, Sr. Director, Global Consumer Relationships & Engagement at Kimberly-Clark
  • Annie Granatstein, VP, Content Marketing at Marriott International
  • Keith Wiegold, Head of Content, Rimini Street

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train