Workshop: Unlocking the Mystery of High-Performing Content
- What does this content marketing investment return to the business?
- What parts of the content investment are truly high performing?
- What is the right balance of leading and lagging KPIs?
These questions are easy to ask, yet hard to answer. Many content teams are unclear on the important outcomes and objectives they should be pursuing, and almost 50% do not even have a documented strategy to pursue.
It takes clear thinking and some brave prioritization to know what KPIs should be the focus in relation to business outcomes, and which KPIs are just distracting metrics.
In this workshop, Knotch will share its expert perspective from supporting over 50 companies, as well as the measurement frameworks that help identify what content is truly high-performing and what content may be doing the reverse. As well as the danger of engagement as a primary KPI.
Knotch will also reveal how best to share results to various stakeholders from the content team itself, to channel owners, agency partners, brand leaders and executives.So that the key insights and results are heard and acted rather than being lost in a sea of data.
