Measure Your Paid Content with Confidence with Ally Financial
Measuring Your Paid Content
Measuring your paid content is hard, especially when working with multiple publishers. All of this makes for the perfect storm of not being able to measure ROI, delayed reporting, and ad-hoc KPIs across publishers. Knotch was built from the ground up to solve this exact problem.
Knotch's Chief Client Officer Andrew Bolton and Beth Woodruff, Director of Brand at Ally, walk attendees through how to measure your paid content with confidence. Hear how companies across automotive, consulting, financial services, retail, and tech are using Content Intelligence to track their paid content investments in real-time.
Become a thought leader
Become a thought leader
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
