Intersection of Creativity and Performance in the Content World

Featuring:

  • Annie Granatstein, Vice President of Content Marketing at Marriott
  • Jason Brock, Vice President of Content Performance at St. Jude
  • Avinash Tripathi, Vice President of Analytics at University of Phoenix
  • Stacey Gaine, Managing Director at Merrill Lynch
  • Moderated by Andrew Bolton, SVP and Chief Customer Officer at Knotch

Is the most creative piece of content the highest performing or does performance come from other factors? Join market experts at Content Connect 2024 as they delve into the different ways to achieve high-performing content that engages customers.

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train