Growth Predictions for 2023

We talk to marketing leaders every day, and interviewed CMOs, VPs, heads-of, and more for our Pros & Content and Data-Driven CMO podcasts. Now, we're sharing the trends and predictions we gleaned from these conversations.

Hosts

Anda Gansca — CEO and Co-Founder; Host of Data-Driven CMO
Ellen Schwartze — Sr Director of Demand Generation; Host of Pros & Content

03:46 - Our audience's predictions for 2023
04:59 - How the recession prompts better data
10:48 - Will lead volume be a key marker of success in 2023?
12:06 - Prediction #1: Death of the cheap acquisition
15:48 - The importance of organic growth (and content's role in it)
17:43 - Marketers have struggled with the wrong metrics
19:49 - You have to align on business strategy first
23:38 - Prediction #2: Brand budgets will be cut
28:11 - Prediction #3 - Every marketing dollar will be scrutinized
30:34 - The most important priority for marketers right now is delivering the same growth with less investment
33:04 - GPT-3 and the next six months of marketing
34:31 - A lean marketing team can't chase red herrings
35:15 - Traditional analytics don't measure growth KPIs
37:08 - Four ways to prove your marketing ROI

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Ben Bishop

Director, Digital Marketing, Insperity

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CMO, Zillow

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Brandon Lawson

Director of Content Strategy, Smile Train