The Content Enterprise in the AI Era: How Marketing Leaders Are Redefining Strategy, Structure & Scale
Join Knotch’s free virtual workshop on April 17 (1–2pm ET) to see how top marketing leaders are redefining content strategy, structure, and scale in the AI era.
Panelists
Dusty DiMercurio
Dusty DiMercurio
Senior Director, Digital Experience, Siemens
Haris Usman
Haris Usman
Global Head of Scaled Growth, Google Ads
Art Patnaude
Art Patnaude
Global Content Director, Editor-in-Chief, JLL
Marc Appel
Marc Appel
Managing Director, Content & Editorial Strategy, Accenture
Agenda
The AI Revolution is Here—Is Your Content Organization Ready?
AI has already transformed the way content is created, distributed, and measured. But it’s not just about tools and automation—it’s about people, processes, and performance.
Join Knotch’s workshop with 4 excellent marketing and content leaders for a live, virtual workshop focused on what it takes to build and manage a modern content enterprise in the age of artificial intelligence.
You’ll walk away with actionable frameworks, expert insights, and candid conversations about what’s changing, what’s working, and what’s next.
We’ll explore five critical pillars of the AI-powered content enterprise:
1. Evolving Content Teams & AI Integration
- How AI is reshaping content team structures and roles
- Upskilling: What new capabilities your team needs today
2. AI-Powered Content Creation & Workflow Optimization
- Balancing speed, quality, and creative control
- Modular content and AI-driven personalization at scale
3. Governance, Ethics & Compliance in AI Content
- Building AI governance frameworks for brand safety and trust
- Understanding the legal landscape: copyright, misinformation, liability
4. AI Investment & Resource Allocation
- Where to invest in AI vs. human talent
- Build vs. buy: evaluating tools and platforms
5. Measuring & Optimizing AI-Driven Content
- Rethinking KPIs in an AI-first environment
- Attribution, performance, and the evolving role of content analytics
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
AI is reshaping enterprise content—but how do top brands actually adapt? Leaders from Google, Siemens, Accenture, and JLL share six powerful lessons on talent, tools, workflows, and why the human edge still matters.
Knotch’s latest analysis shows LLM traffic is small but mighty—delivering 2x+ conversion rates vs. sitewide averages. Explore how LLMs and SEO are reshaping content strategy with deep insights into engagement, efficiency, and intent.
CMI’s 2025 Enterprise Content Marketing report reveals strategy gaps, AI adoption trends, and performance challenges. Explore key highlights and Knotch’s take on what it means for content leaders.
Discover why many brands struggle with true audience-centric marketing and learn actionable strategies to build deeper, more genuine connections with your audience. Insights from experts at Novartis, Distillery, and Kaiser Permanente.
Marketers often focus on first and last-touch content, but data shows mid-touch content is the real conversion driver—accounting for 86% of conversions. Learn how to optimize your mid-journey content for maximum impact.
Discover key insights from Knotch’s AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiency—without replacing human creativity.
Don’t ignore low-scroll, low-time pages—learn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. 🚀
Forrester reports that content intelligence is no longer optional—it’s critical for marketers aiming for real business impact. Learn how AI, smarter measurement, and data-driven insights can transform your content strategy.
More engagement isn’t always better. Knotch analyzed 15,000+ pages and found the ideal balance of scroll depth (40–50%) and time on page (2–3 min) drives the highest audience sentiment. Learn how to optimize content for maximum impact.
Discover key strategies for content leadership in the first 100 days. Learn from industry leaders at Knotch's workshop as they share insights on defining goals, fostering collaboration, prioritizing audiences, and driving impact.
Discover why the modern organization demands a top-level content leader to drive strategy, coordination, and ROI. Explore how visionary brands like JP Morgan, Goldman Sachs, and Citibank are redefining content leadership to meet evolving audience needs.
Explore Charles Handy's Shamrock Organization Model and its relevance to AI-driven content teams. Learn how core employees, freelancers, and outsourcing integrate with AI to shape the future of content strategy and production."