Future of Organic Search & Discoverability
Discover strategies to thrive as a search leader, align with stakeholders, and drive meaningful business impact—join us to learn from proven experts!
Panelists
Matt Cardwell
Matt Cardwell
Former Sr Director of Search,
Rocket Mortgage
Brent Bouldin
Brent Bouldin
Partner, New Media Advisors
Kevin Indig
Kevin Indig
Growth Advisor, Hypergrowth Partner
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
Join us on Thursday, January 16th for a hands-on workshop called The Future of Organic Search & Discoverability, and to meet a group of leaders who have found their organic success inside and outside of the google arena.
David Brown, SVP, Head of Strategy at Knotch will talk with Matt Cardwell, Brent Bouldin, and Kevin Indig, each a renowned expert and trusted advisor in their respective fields, and all are expanding their search horizon into discoverability beyond Google.
We will cover topics and questions around:
• How the SEO playbook is shifting from keywords, links and rankings to user intent and personalization
• Algorithms prioritizing relevance and authority over SEO mechanics.
• How organic growth extends into broader discoverability strategies.
• Content discovery on new platforms (e.g., TikTok, Instagram, YouTube).
• Expanded role of the search marketer to content architect.
• Roadmapping to prioritize tests and implement new strategies.
• Measuring business outcomes beyond rankings and traffic.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Discover key strategies for content leadership in the first 100 days. Learn from industry leaders at Knotch's workshop as they share insights on defining goals, fostering collaboration, prioritizing audiences, and driving impact.
Discover why the modern organization demands a top-level content leader to drive strategy, coordination, and ROI. Explore how visionary brands like JP Morgan, Goldman Sachs, and Citibank are redefining content leadership to meet evolving audience needs.
Explore Charles Handy's Shamrock Organization Model and its relevance to AI-driven content teams. Learn how core employees, freelancers, and outsourcing integrate with AI to shape the future of content strategy and production."
Discover how lessons from Michelangelo's Sistine Chapel commissions can transform your content strategy. Learn to write creative briefs that inspire high-performing, audience-focused content.
Explore enterprise content governance—strategies, challenges, and tools to ensure content aligns with business goals and drives measurable outcomes.
Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.
In the world of content marketing, it’s easy to feel swamped by the endless sea of metrics available. How do you pinpoint the key indicators that truly drive business outcomes like brand awareness, lead generation and conversions?The secret lies in distinguishing between leading indicators, which provide early signals on content performance, and lagging indicators, which confirm whether your efforts hit the mark. Understanding how these two types of metrics work in tandem can transform your approach to measuring content success and ensure your strategy aligns with long-term business goals.
At Knotch, we hear from marketing and content leaders every week that they need to scale their content output – for new channels, for more organic search traffic, for campaigns, for thought leadership, for personalization engines, for new journey stages, for regions, countries, markets.
In today’s fast-paced marketing landscape, high-performing content is more crucial than ever. With the digital space becoming increasingly saturated, standing out requires more than just good writing; it demands content that not only captures attention but also drives measurable business results that matter. High-performing content is defined as content that garners high visibility and significant business impact, measured by key performance indicators such as acquisition, retention, conversion and brand perception. Engagement is not a business outcome — important as the means, but not the end goal.
Content marketing is moving from the sidelines to being front and center as strategies, plans, and tactics are developed and executed. In Knotch’s humble view, go-forward roadmaps for content need an urgent update to capture all the opportunities for growth that face marketers.
Discover why focusing on the end of your customer journey can boost conversions. Learn how to optimize your content strategy to guide customers effectively, personalize their digital experience, and maximize the value of every website visit.
Beam Content's Brooklin Nash and Sam Hembree discuss how a solid piece of B2B content can work for multiple goals and KPIs, for multiple audiences.