Knotch Workshop 🛠️

AI Use Cases for Marketers - The Good, the Bad and Ugly

Learn from industry leaders who are the front line of strategic and tactical deployment on various AI marketing use cases.

Panelists

Robert Rose

Chief Trouble Maker at Seventh Bear, Chief Strategy Advisor, Content Marketing Institute.

Joe Lazer

Head of Content & Communications, A.Team. Author: The Storytelling Edge

David Brown

SVP, Head of Strategy, Knotch (Moderator)

Agenda

Join us on Thursday, February 13 for a hands-on workshop called AI Use Cases for Marketers: The Good, The Bad and The Ugly. Meet a group of leaders who are the front line of strategic and tactical deployment on various AI use cases.

David Brown, SVP, Head of Strategy at Knotch will talk with Robert Rose and Joe Lazer, each a renowned expert and trusted advisor in their respective fields.

We will cover topics and questions around:

Content creation, versioning and atomization.
Audience segment insights.
Social media monitoring.
Role of in-house and external resources.
Workflows, reviews and approvals
Prompt engineering
Training and development .

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What’s Knotch?

All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.

Plots your performance.
Maps your potential.

Knotch One’s always-on content performance audit scores each page based on its impact on your business goals.

Diagnoses the problem.
Prescribes the solution.

We collect engagement, sentiment, conversion, and journey data site-wide - to uncover what’s working, what’s not, and tell you why.

Learns from your data.
Optimizes itself.

Knotch AI learns from your contents performance data - so you can optimize low performing content & repurpose high performing content.

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train

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