Kim Caldbeck, Chief Marketing Officer, Coursera

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Discussion from this episode includes…

00:56 – About Kim’s journey to being CMO
03:53 – Leading marketing at Coursera through IPO
07:28 – The most important thing to explain to non-marketers
15:33 – Deciding when to centralize on content
19:57 – How do you measure your own performance with data?
23:39 – The usability of data products
24:25 – Distinguishing the different functions of data
27:19 – Rollout of Coursera’s Marketing Academy
29:27 – Making Coursera free for universities during COVID-19 was the right thing to do
32:56 – How leaders are fostering connection for remote workers
36:28 – One CMO’s strategy for the next 12 months
38:37 – How are marketing tactics changing with the changing economy?
40:38 – Kim Caldbeck’s advice for other CMOs and marketers