Tony Weisman, former Chief Marketing Officer, Dunkin’

Connect with Tony Weisman
Connect with Anda Gansca
Follow Knotch on LinkedIn

Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

Discussion from this episode includes…

How did Tony get started in marketing?
You need a broad understanding of all the stakeholders at your business
Don’t look for data to validate what you’ve already done.
Senior leaders need to blend data and judgement.
“I don’t need data; I need insights. Tell me what I don’t know.”
It takes courage and skill to gather data in a coherent way
For low-consideration purchases, it’s about delight, not loyalty.
What can you do to make a less-loyal customer visit you one more time?
How have you removed the fear of failure for your teams?
“Brand” is elusive (and it’s in an unsettled moment)
How much of brand creation happens organically?
People like to be discoverers
What do the next 12 months look like for businesses and marketing budgets?
You have to invest in content: a good story and good storyteller.
Data is important beyond increasing confidence in decisions you’ve already made.