Jill Kramer, Chief Marketing & Communications Officer, Accenture | Data-Driven CMO

Jill Kramer, Chief Marketing & Communications Officer, Accenture

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  • 01:29 - Jill Kramer's journey to CMCO at Accenture
  • 07:16 - One key lesson: Different people are driven by different things.
  • 10:00 - What's the hardest thing to explain to non-marketers?
  • 12:16 - Don't let marketing's contribution be over-simplified.
  • 14:47 - What role does data play and who do you share it with?
  • 17:35 - Look outside of marketing data to drive confidence.
  • 19:46 - Business data is less debatable than marketing data alone.
  • 22:34 - You deserve the right context to make decisions.
  • 23:27 - Teams focus on the beginning or end of a journey. There's a lot you miss if you don't see the middle.
  • 25:01 - How Accenture is trying to connect the journey data dots
  • 27:21 - All teams need the same source of truth, and to know how to take action on it.
  • 28:21 - It's not about "fail fast." Are you learning? Getting better data? New examples?
  • 30:26 - If you don't know your end goal, you're not ready to begin.
  • 33:00 - What lessons did you learn from 2020? What will change as Jill looks to the next 12 months?
  • 38:23 - Recession is another word for 'change.' The ability to change quickly, effectively, and efficiently will drive performance and growth.

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