Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results
Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch
Kimberly Anderson-Mutch is a content leader with a head for data. She’ll tell you she’s a writer at heart, which a lot of content marketers can relate to, but right now (and probably forever) C-suites are asking marketers to show them the numbers, and content marketers don’t get to shrug that off. Kimberly has seen success using data to guide her work, from blog posts to a full website relaunch, and she knows how to communicate that value to the organization and leadership.
- (01:59) – Data-informed writing is the most effective way to write for a digital space
- (04:40) – The difference between a content writer and a content strategist
- (06:25) – Content marketers should buddy up with demand generation marketers
- (09:54) – How Kimberly used data to execute a successful website relaunch, centered on content
- (14:26) – How to track progress from first touch to conversion
- (16:16) – Organic audiences are more ready to convert. What resonates for them?
- (18:08) – Data a content marketer should have to prove value to the organization
- (20:44) – Content marketers can learn to be strategic and analytical
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