Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results

Brian Finnerty, Vice President of Marketing, Udacity

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New episodes of Data-Driven CMO are released every-other Tuesday. 

In this episode…

• 00:42 – Brian’s background and path to Udacity
• 03:11 – Marketing is storytelling and communication to reach an audience in an authentic way
• 03:54 – It’s really hard to run a demand gen engine without high-quality content
• 05:45 – High-quality content in the absence of in-person is the best way to engage with your buying committee
• 09:50 – Mapping content to the funnel is the gift that keeps on giving
• 19:07 – What team creates and tracks KPIs?
• 21:35 – What metrics guide Udacity’s marketing tactics?
• 23:15 – What’s hard about marketing?
• 24:01 – Finding the balance between beautiful work and generating pipeline
• 26:47 – How Udacity is looking to be more efficient in 2023
• 28:45 – While facing down a recession, focus on progressing pipeline and keeping happy customers
• 30:57 – Brian Finnerty’s advice to an early-career marketer: Don’t freak out!