Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results

Quality customers start at the top of the funnel | Tucker Stoffers, Bill.com/Divvy

Tucker Stoffers’ experience in digital, demand gen, and growth marketing provide a canvas for how he optimizes the full-funnel customer journey to create great customers.

  • 00:47 – Tucker Stoffers’ background in digital marketing
  • 03:22 – The benefits of working at a marketing agency before going client-side
  • 07:34 – Business goals as a growth marketer
  • 09:37 – How Divvy is shifting budget ahead of a recession
  • 12:53 – How to approach the funnel from a customer advocate perspective
  • 15:18 – When do paid and organic strategy diverge?
  • 19:18 – What’s shifting in Tucker’s paid media strategy in the next 12 months
  • 21:36 – The further into the funnel you can look, the more impact you can make
  • 23:33 – Quick wins for ad retargeting
  • 26:14 – Quick wins for keyword monitoring and optimizing
  • 28:30 – Over-communicate goals with internal teams. Set expectations.

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