A conference for marketers who use content to engage customers and drive business results.
Wednesday, April 10,
8am-5:30pm
@ Luce Auditorium,
Dotdash Meredith,
225 Liberty St, NYC
Content Connect is an executive level, 1-day event that is bringing together hundreds of content, data, and marketing leaders to share best practices about using content to drive business results.
Speakers
Carla HassanCMO JPMorgan Chase & Co.
Brian AndersenManaging Director, Atlas Technology Group
Lauren Wagner BoymanCMO, KPMG Americas
Amanda CurtinVice President Content and Social Media, Synchrony
Ian PortDirector of Content, Zillow
Franklin ParrishSenior Director, Brand, Marketing and Creative Services, Kaiser
Anda GanscaKnotch CEO
Jenn EldinSVP, Head of Content Marketing, Bank of America
Annie GranatsteinVice President, Content Marketing, Marriott
Matt PetersenPresident, Specialty Marketing Solutions, Foundry 360
Kim RosenblumCMO, Betterment
Alex AtzbergerOptimizely CEO
Avinash TripathiVice President of Analytics, University of Phoenix
John von BrachelVP Head of Content Lab, Novartis
Vivek SharmaCEO, Movable Ink
Cindy LewisGlobal Head of Content Marketing, Square
Steve RenyPresident and CEO, Acquia
David BrownSVP/Head of Strategy at Knotch
Jason BrockVP Performance Marketing at St Jude
Robin RiddleChief Strategy Officer, Foundry 360
George Baer IIISVP, Foundry 360
Michael LierschHead of Advice and Planning, Wells Fargo
Stacey GaineManaging Director at Merrill Lynch
Andrew BoltonSVP, Chief Customer Officer, Knotch
Mallory RussellVP of Global Content and Web, Square
Chris StangInfatuation CEO
Aron TzimasKnotch Co-Founder and Chief Creative Officer
Erin MalloyDirector Strategy and Content Analytics, Knotch
Robin BennefieldDirector, Editorial Content, Marriott International
Lindsay Van KirkSVP and GM, D/Cipher
Kate PluthHead of Content Strategy at Dropbox
Lou CohenDirector of Digital Marketing and Demand GEneration, EY
Nicole FranceChief Evangelist, Contentful
8:00-9:00 am: Breakfast and Networking
9:00-9:05 am: Welcome
9:05-9:45 am: How Brands are Becoming Media Companies
- JP Morgan Chase & Co. CMO Carla Hassan
- Infatuation CEO and Co-Founder Chris Stang
- Knotch Co-Founder and CEO Anda Gansca
Carla, Chris and Anda will discuss how this new era of content creation is bringing brands closer to being media companies, and how media companies can learn more about audience engagement from content-centric savvy brands.
9:45-10:25 am: The Evolution of Combining Science and Art in Content Marketing
- Foundry 360 Chief Strategy Officer Robin Riddle
- Jenn Eldin, SVP of Content at Bank of America
This session will provide a deeper understanding of how different content formats resonate with different generations, and how content marketers can use these insights to better understand how content factors impact audiences. Bank of America’s Jenn Eldin will share how she combines these elements to create content that drives business outcomes.
10:25-10:45 am Foundry 360 + Knotch
10:35-11:00 am: Coffee Break
11:00-11:40 am: Why Content is Currency for the Modern CMO
- Lauren Boyman, CMO at KPMG Americas
- Kim Rosenblum, CMO at Betterment
- Michael Liersch, Head of Advice and Planning at Wells Fargo
- Mallory Russell, Vice President of Global Content and Web at Square
- Moderated by Knotch CEO Anda Gansca
This lively session will explore how content provides a valuable exchange with customers for data, consideration, preference or service while drawing in audiences.
11:45-12:25 pm: Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results
- Ian Port, Director of Content at Zillow;
- Franklin Parrish, Senior Director, Brand, Marketing and Creative Services at Kaiser Permanente;
- Amanda Curtin, Vice President of Content and Social Media at Synchrony;
- Cindy Lewis, Global Head of Content Marketing at Square
- Moderated by David Brown, SVP/Head of Strategy at Knotch
Learn from enterprise marketing leaders at Synchrony, Kaiser Permanente, Zillow and Square who are testing the boundaries of where their content efforts can affect business outcomes.
12:30-1:30 pm Lunch
1:30-2:15 pm Workshops
Content as the Catalyst across the Customer Journey
- Foundry 360 Chief Strategy Officer Robin Riddle;
- Lindsay Van Kirk, SVP and GM, D/Cipher;
- John von Brachel, Vice President and Head of Content Lab at Novartis;
- Robin Bennefield, Director, Editorial Content, Marriott International
Renowned industry expert John von Brachel will share his experiences building and mapping content across the customer journey from his experiences at Bank of America and, most recently, as the Head of Novartis’ Content Lab.
Quantifying content’s impact via measurement frameworks
- Kate Pluth, Head of Content Strategy, Dropbox
- David Brown, SVP/Head of Strategy at Knotch
- Erin Malloy, Director of Content Strategy and Analytics at Knotch
The working session will focus on the role of the measurement framework to ensure outcomes, objectives and KPIs are defined to direct strategic development and activities. Attendees should come with their measurement frameworks in hand.
The role AI can play in content marketing
- Lou Cohen, Director of Digital Marketing and Demand Generation, EY
- Nicole France, Chief Evangelist, Contentful
- Aron Tzimas, Knotch Co-Founder and Chief Creative Officer
- Moderated by Andrew Bolton, SVP and Chief Customer Officer at Knotch
Artificial intelligence is increasingly prevalent in marketing strategies in today’s digital landscape. AI tools offer powerful capabilities to streamline workflows and to free up marketers so they focus on high-value tasks. This workshop provides participants with an understanding of how AI can be harnessed to enhance various aspects of content marketing and steps to create an internal AI learning agenda around gen-AI use cases.
2:20-2:40 pm: Break
2:45-3:00 pm Knotch announcement
3:05 - 3:45 pm Future of Martech, AI & Content: Opinions from Market Leaders
- Alex Atzberger, CEO of Optimizely
- Vivek Sharma, CEO of Movable Ink
- Steve Reny, CEO of Acquia
- Anda Gansca, CEO of Knotch
- Moderated by Brian Andersen, Partner at Atlas Tech Group
Content is king! While this has always been true for marketing, artificial intelligence has the potential to radically alter historical practices. Four leading software CEOs will discuss the current state of the industry, and how to most effectively create, manage, optimize and measure your marketing content in this shifting environment.
3:50-4:30 pm: Intersection of Creativity and Performance in the Content World
- Annie Granatstein, Vice President of Content Marketing at Marriott
- Jason Brock, Vice President of Content Performance at St. Jude
- Avinash Tripathi, Vice President of Analytics at University of Phoenix
- Stacey Gaine, Managing Director at Merrill Lynch
- Moderated by Andrew Bolton, SVP and Chief Customer Officer at Knotch
Is the most creative piece of content the highest performing or does performance come from other factors? Join market experts as they delve into the different ways to achieve high-performing content that engages customers.
