3 Reasons A Measurement Framework Is Imperative for Content Marketing Success

Answering a Higher Content Calling: Prioritizing Content Marketing Outcomes Over Outputs at Scale

The Hidden Dangers of Content: The Corrosive Impact on Brand Perception

Unleashing the Power of Content Intelligence: Revolutionize Your Finserv Marketing Journey

4 Things You’re Missing after Running a PPC Campaign

How to Use Customer Journey Archetypes to Your Advantage

5 Ways to Improve Paid Media Performance with Customer Journey Data

The Best Attribution Model for Modern Marketers

How to Improve Your Marketing Campaigns with Customer Journey Data

6 Ways to Optimize Your CTAs and Boost Conversions

How to Plan and Optimize for a Multi-Touch Audience Journey

How to Use Pilots to Improve Marketing Innovation

What to Do When Your KPIs Don’t Match Your Business Outcomes

How (and Why) to Run a Competitive Audit + Mistakes to Avoid

The Extended Buyer’s Journey: Grow Revenue with Content-Driven Retention

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train