Content So Good It Finds Its Own Audience with GE & Korn Ferry

Content So Good It Finds Its Own Audience

This workshop featured Tomas Kellner (Chief Storyteller at GE) and Jonathan Dahl (VP and Chief Content Officer at Korn Ferry) discussing the best methods of content distribution with Knotch's David Brown (Head of Strategy).

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8 Characteristics of High-performing Content: A Guide for Content Marketers

Why Your Content Roadmap Needs an Urgent Update

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RESEARCH REPORT: AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train