The Future-Proof Content Enterprise Workshop (recording from May 13, 2021)

Workshop Overview

As content marketing investments steadily increase, many businesses are reconsidering their content organizational frameworks. This raises questions about structures, reporting lines, allocating resources, and even the very culture of the business.

We hope you were able to join us on Thursday, May 13th from 12-1:30pm for a hands-on workshop, The Future-Proof Content Enterprise Workshop and got your questions answered. In this hands-on workshop, David Brown, SVP & Head of Strategy at Knotch, talked with content leaders at BlackRock, Farmers Insurance, Philip Morris, and Citizens Bank about the current state of affairs of content organizations, the right way to approach internal vs. external resources, and how to work out what is right for your business.

There was even an interactive audience Q&A where you could directly connect with our panelists and get your questions answered in real time!

Panelists Included:

  • Beth Traglia, Head of Content at Farmers Insurance
  • David Granger, Head of Content at Philip Morris International (formerly at Red Bull)
  • Kristine Prybyla, SVP, Director of Enterprise Content Strategy at Citizens Bank
  • Rich Latour, Global Head of Content at BlackRock

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train