Content as Brand Currency with PayPal
![Email – Pardot – Replay – paypal](https://knotch.com/wp-content/uploads/sites/2/2021/12/Email-Pardot-Replay-paypal-1024x509.png)
Ian Cohen, Senior Director, Global Creative Strategy & Production at PayPal and Ellen Schwartze, content nerd at Knotch, have an in-depth discussion about why brands should focus on the bigger picture, and how they can measure the results.