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Knotch is a Content Intelligence Platform that helps CMOs and their teams to plan, measure, optimize, and benchmark content performance and content marketing effectiveness across all owned and paid strategies. The Knotch platform shows marketers how to measure content marketing success in real time, with content intelligence tools that enable teams to immediately optimize assets and channels. Knotch tools for measuring content performance deliver invaluable real-time content analysis of audience sentiment, one of the most important content success metrics. The Knotch platform also offers tools for creating a better content marketing plan and content strategy, for mapping ideal customer journeys, for automatically recommending next piece of content, and content marketing analytics tools that help to surface insights marketers might easily miss.