Work with a Top Knotch Team

Our ambition for Knotch is to build a completely flexible culture that accepts and values people’s differences. We get to show up every day and feel that we belong. We’re fueled by curiosity, and we aren’t afraid to fail. At Knotch, we’re inclusive, transparent, and relentless.

—Founders, Anda & Aron

We’re Hiring!

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Despite the impact COVID-19 has had on our world, Knotch remains in a strong position and is committed to hiring top talent.

The Band of Misfits


Our Co-Founder and CEO, Anda Gansca, often refers to Knotch as a “band of misfits.” Throughout history, it’s misfits that have ignited change, turned conversation into action, and challenged what it means to “fit in.” 

Whether it was Elizabeth Cady Staton leading the Suffrage Movement; Oliver Brown fighting the US government to allow his daughter, Linda Carol Brown, to go to an integrated school; or Sylvia Rivera & Marsha P. Johnson protesting police brutality against the LGBTQ+ community by throwing the first bricks at Stonewall — those bold enough to challenge systemic norms are the ones that create a better, more inclusive future for all of us. At Knotch, we aim to celebrate diverse voices and foster belonging and inclusion across all teams.

We acknowledge we have more work to do. The tech industry must change, and we believe it can and should start with us. We are committed to:

  1. Hiring more Black talent
  2. Fostering belonging amongst our represented communities through ERGs
  3. Frequently educating and training our staff on topics such as anti-racism

Like the misfits before us, we are committed to turning conversation into action and redefining what it means to “fit in.”


  • Work from wherever

  • Take time off when you need it

  • Give feedback; expect feedback

  • Talk openly about mental health + more

  • Ask leadership anything

  • Hang out (IRL or virtually) with people you are excited to work with everyday

Our Values


By combining honesty and integrity in our approach,
our employees and our clients can do their best work every day.
We are accepting of everyone: every situation is approached with an unbiased open-minded mentality.
We always assume positive intent in people.
We are tireless, persistent, and hungry for progress.
We know when to celebrate wins and when to push harder to achieve success.
When we don’t know the answer, we proactively work to figure it out.
We don’t believe in setbacks, we adjust quickly and move on, growing together.


Featured Knotchers


Knotch’s commitment to my personal growth has played a huge role in shaping my career. I’ve found that I’m happiest when collaborating with others and was encouraged to join the product team. Knotch’s L&D program has set me on a path that makes my work more fulfilling, pushing me to be better every day.

Willie, Project Manager

What I love most about Knotch is the absolutely contagious, goal-oriented camaraderie amongst the team. Everyone is consistently pushing the product forward, as well as one another, and doing so wearing a smile of pride. Thus making Knotch an incredible place to grow as an engineer and an individual.

Mike, Front End Engineer

I joined Knotch because I was intrigued by how invested Anda is in both the company’s success as well as employee engagement and wellness. I’ve stayed because I’m challenged every day, while being properly supported. I love coming into work every day because my coworkers are silly and fun to be around, but also know how to get stuff done.

Rio, Integrations Engineer

At Knotch, I’ve been given the opportunity to work on a variety of complex and creative partnerships with the world’s leading brands and agencies. Every challenge I’ve faced with a team of talented colleagues, and fearless leaders.

David, Senior Sales Director

I was immediately drawn to Knotch’s strong sense of community that was evident in every conversation I had during my interview process. It’s clear that the driving force behind everything at Knotch is the people. I feel lucky to be part of a team that truly values people first and am proud of the mutual respect our team has for each other and our work.

Natalie, Accounting Lead



After years of service at Knotch, I’ve noticed one key factor that keeps us going: our investment in our people.

And I’m lucky to be part of forging the people experience at Knotch from attracting talent to valuing them internally.

We learn from our people every day, and we look to our leaders for guidance in scaling our team and our operating practices. What I love about Knotch though is the faith our leaders put in their teams. I’ve seen employees get certified or trained, transfer departments, get promoted, or even leave when they’re ready.

We try to celebrate everyone for their contributions and for who they are. I’m grateful to be employed for a company where I and my peers are truly valued. It’s my responsibility to carry that message to our Knotchers around the world.

—Rob Gold, Talent Partner

It’s an exciting time to join the Knotch Engineering team. Since we’re a growing organization, anyone that joins would progress in their career along with us! Having such growth allows us to work on complex problems in product development and scale our platform for current and future growth. Our engineering landscape is a wide scope, from front-end, APIs, dev-ops, data integrations, data science/engineering, all hosted on AWS cloud and AWS products. When you join our engineering team, you’ll be working with a group of passionate, collaborative, open-minded, and hardworking individuals. We trust each other and hold one another accountable to deliver high quality products as one team. If you’re looking to make a real impact and work on trending technologies, then the Knotch Engineering team is the place to be.

– Sekhar Vajjhala, VP of Engineering

Brett Crossley HeadshotKnotch’s product team has one main job – make sure we are building the right product capabilities in the right order. That means understanding more than what our customers tell us they want the software to do; we also have to really understand the problems they are trying to solve.

I came to Knotch because I could see a team of great people with great leadership that had decided to not just be a player in a content category, but to establish and own a new category – content intelligence. In the product team we do that by creating and continuously improving our product process, and allowing our team to be bold and creative while still avoiding chaos.

Our team is looking for people with great analytical reasoning skills, excellent communication skills, and a desire to always take problems one level deeper. For example, If someone asks you to build a report, don’t ask them what the report should do – ask them what decisions they could make from using it.

– Brett Crossley, SVP of Product

Ben PlummerAt Knotch our marketing team moves fast! That’s because we are out front leading the charge to create a new category – Content Intelligence, and that’s what makes this one of the most exciting places you will ever work.

Everyone on our team brings a unique set of skills, and when they are all combined, we create marketing magic. Whether we are planning an event, running a webinar, delivering world-class content, briefing an analyst, or just brainstorming our next move, we are always looking for a new angle to help make Knotch successful. We are a team of doers scattered across the globe, and we believe there is no challenge we can’t overcome.

Knotch is growing fast, and our team provides the fuel to keep the growth engine humming. Building a category is fun and fulfilling, so if you think you have the energy, skill, and commitment to do something exciting, we’d love to hear from you.

—Ben Plummer, EVP of Marketing

At Knotch our sales organization is focused on building trust with our customers and partnering with them to achieve their desired business outcomes.  We are building a team and culture rooted in performance, hustle, trust, positivity, and curiosity, and we want to be the destination for high performing sales professionals.  If you are interested in leveraging your skills to help us build the Content Intelligence Platform category, come join us!

– Ben Smith, EVP of Revenue

Eli GrantAt Knotch, the client is our main focus, and it’s my team’s mission to grow and expand our partnerships by establishing relationships with key client stakeholders. Account Directors also partner closely with Knotch Client Success Managers to identify client pains and align strategic business objectives with actionable insights from the Knotch platform. Our Account Directors manage multiple client relationships across some of the most recognized brands in the world, driving adoption of the Knotch platform, identifying and nurturing growth opportunities, and promoting content innovation as trusted advisors.

I believe our Account Directors are creative risk-takers who thrive when building relationships with executive stakeholders and internal teams. They’re capable of creating and driving strategic initiatives focused on client retention and growth, and I’m proud to manage such a driven team.

– Eli Grant, VP, Accounts

We have one single purpose: To help our customers succeed.

Our Customer Success team is dedicated solely to the success of our customers, from the initial setup process through the entire duration of the relationship. Our customers come in all shapes, size and maturity and each one deserves a personalized path of success. We meet our clients where they are, offering the right resource, at the right time, with the right skills, to drive the best outcome and the most value.

We are relentless with our data-driven approach and want our customers to feel as passionate about content intelligence insights as we do.

– Elke Wong, VP of Client Success

Knotch is the first place I have worked that truly checks all the boxes for me. Everyone has a voice here and change is actually welcomed. Anyone who has been a part of a startup knows that this mentality is essential for building a successful company. As the head of finance, I am challenged everyday to maximize the output of the pieces that we have in place while also planning for the future.
We face new problems everyday but there is an incredible support system here and everyone works collaboratively towards the best solution. We are united by a common vision and transparent in every aspect of our operations, which is so rare to find.
If you are looking to grow professionally, be tested everyday while working alongside one another in a truly inclusive environment, Knotch welcomes you with open arms.
– Jason Lee, VP of Finance




  • We offer medical, dental, and vision plans

  • We offer a $300 monthly reimbursement toward mental health wellness, professional development and food costs

  • We gift you & your family a One Medical membership (where applicable)

  • We let you reimburse $200 to help you build your at-home office

  • We guarantee you 12+ paid holidays and unlimited time off


  • We give all full-time employees equity option grants

  • We have a 401k through Principal

  • We gift spot bonuses & equity grants to over performers

  • We encourage growth opportunities & internal mobility

  • We support charity matches often and encourage employees to get involved in their communities

Awards & Content

Best Places to Work
in NYC

Knotch Careers


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Knotch careers at kitchen & bar

Knotch is the independent Content Intelligence Platform that helps CMOs and their teams measure and impact the outcome of their content efforts. Knotch enables marketers to measure content marketing performance across all owned and paid strategies and to take advantage of real-time content performance measurement to immediately optimize assets and channels. The Knotch platform shows marketers how to track content performance with invaluable qualitative content metrics using a real-time audience feedback unit and aggregates all metrics and content analytics on a content marketing metrics dashboard. The Knotch content intelligence software also provides access to critical content performance analysis and insights and delivers a content planning platform that enables CMOs to develop a content plan informed by competitor and publisher analysis.