Turn your website
into an efficient,
growth machine
B2B customer journeys can last days, weeks or months.
PathwayIQ tracks the customer journey from the time someone first shows up all the way to conversion.
See what channels are driving
conversions initially and over time
PathwayIQ tracks inbound traffic from paid media, organic social, search and email so you can go beyond last touch attribution and see what is really driving conversions.
Track the impact of each web page on conversion
PathwayIQ identifies the most (and least) impactful pages & content so you can double down on what works, see if SEO is driving business results and create high performing customer experiences.
Optimize the entire customer journey
PathwayIQ enables you to easily find “golden pathways”– combinations of channels, pages and content that convert the best.
Validate success
No data analyst? No problem. PathwayIQ makes it easy for anyone to run side-by-side reports to see changes in conversion rate, time-to-convert and more.
Super smart. Super easy. Super fast.
PathwayIQ makes it easy to deploy and get to insights quickly
Deploy in minutes
No external consultants or tricky
integrations required.
Automated site & event indexing
Our ultralight ktag runs across your site and indexes every
page, content asset and event automatically.
AI driven Insights & Reporting
No data analyst? Small team? No problem, our AI driven
insights and reporting help you take action quickly.
First-party data collection
You own the data, period. PathwayIQ
doesn’t sell or monetize your data
