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Plots your performance.
Maps your potential.
Plots your performance.
Maps your potential.
Knotch One’s always-on content performance audit scores each page based on its impact on your business goals. Whether you're focused on brand building or driving conversions, you'll gain clear insights into what truly moves the needle.
Gain a site-wide perspective of what content is driving business impact, spot top performers and areas of improvement or removal.
Drill down into each performance quadrant for a detailed analysis, insights and actions
Track content’s improvement over time to clearly see the impact of your optimizations and fine-tune future strategies.
Diagnoses the problem.
Prescribes the solution.
Diagnoses the problem.
Prescribes the solution.
Data is your content’s truth serum. That's why we collect engagement, sentiment, conversion, and journey data site-wide - to uncover what’s working, what’s not, and tell you why.
Track users over time to understand how content is impacting the customer journey and identify accelerators and potential blockers.
Use Knotch Surveys to understand if your content is providing value to audiences and diagnose opportunities for improvement.
Combine survey feedback, engagement and conversion data to get a holistic picture of content performance throughout the customer journey.
Learns from your data.
Optimizes itself.
Learns from your data.
Optimizes itself.
Knotch’s AI learns from your unique content performance data and is trained on your brand voice - so you can optimize low performing content, repurpose high performing content and generate new content, with a click of a button.
Optimize Existing Content.
Enhance underperforming content to boost its effectiveness and drive better results.
Repurpose Top Content
Version high-performing content for different audiences, segments, formats and channels.
Create New Content
Craft data-driven content tailored to your brand’s unique voice and goals.
Trusted by the best (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Discover key takeaways from Knotch’s Pros & Content Summit in NYC, where leaders shared how to balance ambition and caution in the AI era. Insights on brand, content strategy, relevance, and staying human as AI reshapes marketing.
A new Knotch study of 302 marketers reveals a revealing paradox: while 82% are using AI, most remain trapped in a strategic holding pattern—experimenting with tools but not yet embracing Agentic AI that can autonomously act on behalf of brands. The report exposes the trust gap, identifies key adoption barriers, and lays out a roadmap to move from isolated automation to full-scale orchestration, where AI shifts from tool to true marketing colleague.
New data from Knotch reveals that question design directly shapes sentiment and engagement. Helpfulness prompts outperform across the board, while emotional and brand-driven questions offer strategic tradeoffs. Learn which question types yield the clearest insights—and why precision beats scale when it comes to audience feedback.
AI is reshaping enterprise content—but how do top brands actually adapt? Leaders from Google, Siemens, Accenture, and JLL share six powerful lessons on talent, tools, workflows, and why the human edge still matters.
Knotch’s latest analysis shows LLM traffic is small but mighty—delivering 2x+ conversion rates vs. sitewide averages. Explore how LLMs and SEO are reshaping content strategy with deep insights into engagement, efficiency, and intent.
CMI’s 2025 Enterprise Content Marketing report reveals strategy gaps, AI adoption trends, and performance challenges. Explore key highlights and Knotch’s take on what it means for content leaders.
Discover why many brands struggle with true audience-centric marketing and learn actionable strategies to build deeper, more genuine connections with your audience. Insights from experts at Novartis, Distillery, and Kaiser Permanente.
Marketers often focus on first and last-touch content, but data shows mid-touch content is the real conversion driver—accounting for 86% of conversions. Learn how to optimize your mid-journey content for maximum impact.
Discover key insights from Knotch’s AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiency—without replacing human creativity.
Don’t ignore low-scroll, low-time pages—learn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. 🚀
Forrester reports that content intelligence is no longer optional—it’s critical for marketers aiming for real business impact. Learn how AI, smarter measurement, and data-driven insights can transform your content strategy.
More engagement isn’t always better. Knotch analyzed 15,000+ pages and found the ideal balance of scroll depth (40–50%) and time on page (2–3 min) drives the highest audience sentiment. Learn how to optimize content for maximum impact.