Sponsored by
A conference for marketing & digital leaders who use content to drive business results.
Wednesday, May 22, 9:30-5:15pm @ Convene, 40 O'Farrell Street, San Francisco
Pros & Content 2024 is an executive level,
1-day event that brings together content,
data, and marketing leaders to share best practices about using content to drive business results.
1-day event that brings together content,
data, and marketing leaders to share best practices about using content to drive business results.
Speakers
Agenda
9:30 -10:00 am: Check-In and Networking
10:00 - 10:05 am: Welcome
10:05 - 10:50 am: How to Connect Brand to Demand
The perennial debate during budgeting season — brand or demand? One doesn’t exist without the other. Effective marketing teams balance brand and demand. How do they align their strategies and investments with customer journeys? How do they build team structures and workflows? Find out in this insightful session.
Featuring:
- Jean-Michel Hoffman, Vice President SoFi Brand, SoFi
- Alison Gensheimer, SVP, Head of Global Marketing, Nielsen
- Alex London, Head of Digital, Zoom
- Moderated by Anda Gansca, CEO, Knotch
10:50 - 11:35 am: Content Means Growth
Everything a brand sends a contact is content. We will explore content as a growth catalyst and discuss best practices for using high-performing content to drive a growth strategy.
Featuring:
- Mallory Russell, VP of Global Content and Web, Square
- Andrew Richdale, Head of Editorial Content, Dropbox
- Anne Merkert, Senior Director, Content Marketing, Docusign
- Mary O’Connell, Head of Communications and Content, Peet’s Coffee
- Moderated by David Brown, Knotch
11:35 - 12:20 pm: Agile & Business-Driven Creative
Creative is more than an art form. It’s a business asset that engages, informs and sells. We will look at how marketing teams can take an agile and business-driven approach to creative to get the most from their campaigns.
Featuring:
- Ben Levine, Senior Director Marketing Comms Strategy and Channels, Zillow
- Sabrina Lui, Executive Director Digital and Creative Agency Lead, KPMG
- Erika White, VP of Marketing and Communications, Affirm
- Moderated by Andrew Bolton, Knotch
12:30 -1:30 pm: Lunch
1:30 - 2:15 pm: Workshops
- Use of AI in Creating Captivating Content, Lead by Andrew Bolton and Aron Tzimas
- Quantifying Content’s Impact via Measurement Frameworks, Lead by David Brown and Erin Malloy
2:15 - 2:30 pm: Knotch One
2:30 - 3:15 pm: What Content Means to the C-Suite
For high-consideration brands, content is the glue that connects all other marketing tactics. But its multifaceted power is also a weakness. Many teams struggle to articulate the value of content to the rest of the org and especially to the C-Suite. This session will explore the power of content and how it can be used to drive business results.
Featuring:
- Mickey Neuberger, CMO, Realtor.com
- Jamie Domenici, CMO, Klaviyo
- Nicole Baer, CMO, Carta
- Moderated by Anda Gansca, CEO, Knotch
3:15 - 4:00 pm: AI Enterprise Applications - The Real, The Hype, The Ugly
With so much buzz about AI, how do marketing leaders cut through the noise and determine how to use AI enterprise applications to achieve their goals? This group of leaders will weigh in on the pros, cons and considerations of the evolving AI enterprise application landscape.
Featuring:
- Michael Park, Global Head of AI Go-To-Market, ServiceNow
- Shafqat Islam, CMO, Optimizely
- Gaurav Sharma, Head of AI Research, Typeface
- Aron Tzimas, Co-Founder, Knotch
4:00 - 4:05 pm: Closing
4:05 - 5:15 pm: Reception
Parking in the area
Ellis-O’Farrell Garage (123 O’Farrell Street)
Union Square Garage (333 Post Street)
Fifth & Mission Garage (833 Mission Street)
Sutter & Stockton Garage (444 Stockton Street)
Fill out this form to request
an invite to the event.
More details to follow.