NEW YORK, Jan. 28, 2019 /PRNewswire/ – Knotch, the independent digital content intelligence platform, announced today that it has raised $20 million in additional funding. The Series B round was led by global venture capital firm New Enterprise Associates (NEA), with participation from previous investors, including relevant high-net worth entrepreneurs in the media and technology spaces. This round of financing will further accelerate Knotch’s product offering and robust customer support, growing their presence across North America, and kick-starting global expansion. The company also announced the appointment of Hilarie Koplow-McAdams, NEA Venture Partner, and Rob Norman, Former Chief Digital Officer of WPP’s GroupM to Knotch’s board of directors, effective immediately.
Knotch launched to market in 2015 with the mission of bringing marketers real-time, transparent intelligence. The Knotch platform enables brands to measure and optimize their digital content based on a set of holistic data signals, including behavioral and audience data, attitudinal feedback, engagement, and conversion metrics.
The added funding will further establish Knotch as the independent standard for digital content analytics and ROI, and enhance their data collection, storage and instrumentation capabilities. Additionally, the new capital will further accelerate Knotch’s product roadmap, and expand their reach globally across new markets.
“Brands have a desire to understand the effectiveness of their digital content across all channels, a gap that hadn’t been filled before Knotch,” said Hilarie Koplow-McAdams, Venture Partner at NEA. “Our conviction around the Knotch platform and team is driven by their impressive traction and comprehensive product offerings. We’re thrilled to partner with Knotch as they continue their growth trajectory, providing transformative marketing intelligence at scale.”
The marketing industry has witnessed foundational shifts revolving around content and transparency, from the centralization of technology stacks at brands, to the push for enhanced external auditing and third party verification. Knotch has established itself at the forefront, facilitating and encouraging major transformations in the industry for the better.
“A couple of years ago, Knotch set out to provide marketers with a solution to help them transparently understand the true impact of content across all digital touchpoints from an emotional, behavioral, demographic and, finally, business standpoint. In that last few years, we’ve developed and scaled our product suite so we can integrate with the marketer across every single point for planning, benchmarking, and measurement needs,” Anda Gansca, CEO and Founder and CEO of Knotch, said.
“There’s no greater influx of confidence for Knotch than the fact that we’re taking this step with partners as established and respected as NEA and Hilarie Koplow-McAdams. With decades of experience in investing and growing some of the most successful enterprise software companies in the world, we’re secure that their partnership and guidance will help lead Knotch to true market dominance,” continued Gansca.
Knotch is used by customers across the Fortune 500, including brands such as: JP Morgan Chase, AT&T, Ally Bank, Ford, Calvin Klein, Salesforce and more.
Knotch is the independent content intelligence platform that helps CMOs and their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment. Our end to end content intelligence platforms help marketers plan, measure, optimize and benchmark their content efforts across all owned and paid strategies. We work exclusively with brands and we do not monetize from any distribution channels to make sure that our business model isn’t invested in the success of what we are measuring. Led by co-founders Anda Gansca and Aron Tzimas, Knotch is headquartered in SoHo, NYC but continues to have a presence in California where the company was founded. For additional information, visit www.knotch.com
New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. With more than $20 billion in cumulative committed capital since the firm’s founding in 1977, NEA invests in technology and healthcare companies at all stages in a company’s lifecycle, from seed stage through IPO. The firm’s long track record of successful investing includes more than 225 portfolio company IPOs and more than 375 acquisitions. For additional information, visit www.nea.com