What Does a Top-Performing Enterprise Content Team Look Like?

What Does a Top-Performing Enterprise Content Team Look Like?

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CONTENT STRATEGY

25 m

CONTENT STRATEGY

25 m

Speakers

Robert Rose
CMI

David Brown
Knotch

Speakers

Robert Rose
CMI

David Brown
Knotch

Speakers

Robert Rose
CMI

David Brown
Knotch

What Does a Top-Performing Enterprise Content Team Look Like?
What Does a Top-Performing Enterprise Content Team Look Like?

Enterprise content teams are fast emerging as a new capability, with budgets growing significantly. The Content Marketing Institute recently published their annual report, Enterprise Content Marketing, which captured the perspective of over 200 enterprise content leaders. Combined with the ANA’s landmark study from 2020, a clear picture of where enterprise marketers stand with their content is emerging.

Knotch’s SVP & Head of Strategy, David Brown, and Content Marketing Institute’s Chief Strategy Adviser, Robert Rose unpack the report and share a perspective on how content leaders should move forward.

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Meet Knotch: The world’s leading content intelligence platform.

57% of companies don’t know if their content strategy is working. Knotch solves this by addressing your disjointed content data, limited performance visibility, and makes sure your content strategy is business-driven.

Meet Knotch: The world’s leading content intelligence platform.

57% of companies don’t know if their content strategy is working. Knotch solves this by addressing your disjointed content data, limited performance visibility, and makes sure your content strategy is business-driven.