Speakers
Sessions
Speakers
Sessions

A Brave New World: Where
Content Leads and Media Follows

A Brave New World: Where
Content Leads and Media Follows

CONTENT STRATEGY

25 m

CONTENT STRATEGY

25 m

Speakers

Anda Gansca
Knotch

 

Hayley Romer
The Atlantic

Speakers

Anda Gansca
Knotch

Haley Romer
The Atlantic

Speakers

Anda Gansca
Knotch

 

Hayley Romer
The Atlantic

A Brave New World: Where Content Leads and Media Follows
A Brave New World: Where Content Leads and Media Follows

One out of every five marketing dollars now is spent on content. Content is now as much the business of the CEO, as it is the business of the CMO. Yet, only 7% of marketers consider their organization’s content marketing efforts as “sophisticated.” OR Yet, only 39% of marketers consider themselves even somewhat successful at tracking content ROI. We hope you were able to join Hayley Romer, Publisher and Chief Revenue Officer of The Atlantic, and Anda Gansca, Co-founder and CEO of Knotch, for a discussion on why content isn’t going anywhere, and what content leaders need to know in order to stand out.

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A Guide to Content Measurement

Insight 2021 was virtual conference that brought together leaders from different realms of content: strategy, creation, and technology to discuss the next landmark development in the content space—Content Intelligence.

Download our Content Piece

Download our Content Piece

Download our Content Piece

Download our Content Piece