Can powerful creative help your business generate 10-20X more sales? The answer is “yes.” Firms willing to invest in high-scoring creative advertising will win more market share and make
However, too few marketers have the data and the examples necessary to convince finance and sales teams to make a biggest investment in powerful creative.
We walk through the financial case for creativity, showing that “mediocre creative” — defined as a 1 star ad – only generates ~0.25% points of market share growth, while “powerful creative” — 4-5 star ads – generates ~2.5% points of market share, or 10x more sales.
In addition to making the financial case for creativity, we also cover the 5 characteristics for developing 5 star creative: Characters, Emotions, Storyline, Fluency and Music.