If you are in the business of content then it is time to start challenging the status quo when it comes to understanding how it performs. For too long brands and businesses of all shapes and sizes have been forced to rely on technology that wasn’t built to help you understand content. That is why according to the Content Marketing Institute nearly 60% of companies aren’t getting the insights they need from their content. How long is it going to take us to stop using “views” as the primary way to measure success? Is that really how we should be evolving our content strategies and proving the value of our work? Content Intelligence is here to fix that.
At Knotch, we believe it is time to reimagine how you connect content to outcomes. And based upon tons of research, interviews with our customers and conversations with industry experts – content needs to be driving three outcomes:
- Enhance Brand
- Increase ROI
- Build Audience
That is why our content intelligence platform is designed to keep content at the center, not web pages. We believe that in order to reimagine how you begin to connect content to outcomes that you need to rethink how data is used. Every event, every metric, and every score needs to be designed for content.
We hope you were able to join us on Thursday, May 6th at 2 PM EST to learn about:
- How to move beyond web page views to more meaningful metrics
- Our approach to using meaningful metrics to connect content to outcomes
- What Outcomes looks like directly within the Knotch Content Intelligence Platform