On Thursday, February 25th your favorite dynamic duo, Anda Gansca (CEO at Knotch) and Rachel Tipograph (CEO at MikMak), discussed how companies across all industries are using content as a key driver in their commerce strategies. Anda & Rachel were joined by panelists from Colgate Palmolive, Monster Energy, Campbell’s, Bose, and more about all things content and commerce.
– Julie Huang, U.S. Head of Content at Alibaba Group
– Marissa Cucuru, Head of Global Media at Bose
– Diana Haussling, VP of eCommerce & Omni Shopper Marketing at Campbell’s
– Mindel Klein, General Manager of Integrated Marketing Communications for North America at Colgate-Palmolive
– Kyle Maurer, VP of Global Digital Marketing at Monster Energy