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As content marketing investments steadily increase, many businesses are reconsidering their content organizational frameworks. This raises questions about structures, reporting lines, allocating resources, and even the very culture of the business.

We hope you were able to join us on Thursday, May 13th from 12-1:30pm for a hands-on workshop, The Future-Proof Content Enterprise Workshop and got your questions answered. In this hands-on workshop, David Brown, SVP & Head of Strategy at Knotch, talked with content leaders at BlackRock, Farmers Insurance, Philip Morris, and Citizens Bank about the current state of affairs of content organizations, the right way to approach internal vs. external resources, and how to work out what is right for your business. There was even an interactive audience Q&A where you could directly connect with our panelists and get your questions answered in real time!

Panelists included:

  • Beth Traglia, Head of Content at Farmers Insurance
  • David Granger, Head of Content at Philip Morris International (formerly at Red Bull)
  • Kristine Prybyla, SVP, Director of Enterprise Content Strategy at Citizens Bank
  • Rich Latour, Global Head of Content at BlackRock