Power your content marketing metrics dashboard with real-time data
A content marketing metrics dashboard can help CMOs and their teams to manage complex content programs more effectively. Providing a wealth of content metrics, the right dashboard can help track performance, optimize campaigns, and deliver greater ROI on content efforts. To realize these benefits and the value of content marketing, brands need a content marketing metrics dashboard that is powered by real-time data, enabling them to quickly improve underperforming assets and build better audience relationships.
When searching for a real-time content marketing metrics dashboard that also provides a complete and unbiased view of content performance, leading brands today are choosing the content intelligence platform from Knotch.
The advantages of a real-time content marketing metrics dashboard
Audiences and their relationship to content are unpredictable. It’s impossible to know how well any piece of content will resonate with a particular audience segment, and how effectively it will help to sow trust, improve brand perception, and strengthen the relationship between a brand and its audience.
This unpredictability in content marketing means that brands must be flexible and open to making adjustments throughout a campaign in order to achieve goals and ensure that audiences are satisfied. The ability to make changes mid-campaign is key – whether it’s a confusing title, a distribution channel that’s reaching unengaged visitors, or a piece of content that simply isn’t fulfilling a reader’s expectations.
The only way to make these kinds of pivots is with a content marketing metrics dashboard that is based on real-time data. When brands get data days or weeks after the fact, they lose the ability to be agile and competitive, and fail to get desired ROI from content campaigns.
The Knotch Content Intelligence Platform
Knotch is the independent content intelligence platform that enables brands and content teams to accurately measure and impact the outcome of content efforts with real-time, actionable intelligence. Knotch is the only content measurement technology that works across all owned and paid content, providing totally independent and unbiased data. Because we never monetize from any distribution channels, our brand customers can have confidence that the data we collect is transparent, accurate and comprehensive.
Our real-time data provides insights that brands can use to ensure that campaigns are always performing optimally. The Knotch content marketing metrics dashboard provides a multitude of ever-updating views and customizable exports that help content teams identify successes and failures for individual copy, campaigns and themes in real time as their audiences consume content.
What the Knotch content marketing metrics dashboard reveals
With the Knotch content marketing metrics dashboard, content teams have access to:
- Comprehensive overviews and content success metrics that show in real time which content types, themes and distribution channels are most effective, which are underperforming, and which can be optimized to increase the quality of engagement.
- Holistic audience and performance data that includes quantitative content performance metrics for volume, conversion, and engagement along with qualitative metrics for attitudinal feedback and audience demographic/psychographic information.
- Cross-platform comparisons that provide aggregated content analytics across all owned and paid programs.
- A clear understanding of audience sentiment, with up to the minute data about how customers engage, behave, and feel about each content asset.
- Actionable insight that brands can use to optimize campaigns, refine strategy and improve segmentation of target audiences.
End-to-end solutions for managing content campaigns
In addition to a content marketing metrics dashboard, the Knotch platform offers solutions for:
- Planning content campaigns more effectively. Competitor content analysis enables content teams to search and follow competitors’ content investments across brands, publishers, and industries. A publisher matching feature helps to identify the most effective publishers based on target audience demographics, creative goals, and KPIs.
- Building organic content experiences for users. Knotch offers a tool for mapping content journeys that lets content teams guide readers from one piece of content to the next, serving their needs while directing them toward high-value actions and keeping them on your site longer.
- Recommending the next, best piece of content automatically. Knotch uses an AI-powered recommendation engine to inform the next, most valuable step in the customer journey based on proactive engagement with users as they consume content.
- Automatically organizing content libraries. Knotch content inventory software automatically tags and indexes content while storing it in one location for easy and immediate access.
- Developing content intelligence. The Knotch platform provides content teams with relevant information based on topic, audience, and other criteria, with the ability to dig deeper into any content insight with just one click.
FAQs: what is a content marketing metrics dashboard?
What is a content marketing metrics dashboard?
The content marketing metrics dashboard is a visual representation of metrics that track performance of content marketing campaigns, themes, and individual pieces of content. A content dashboard provides CMOs and their content teams with an easy way to understand which campaigns, assets, and distribution channels are performing well, which are not, which can be optimized, and which should be replaced. A superior dashboard is essential for ensuring an optimal return on a brand’s content marketing investment.
What should a content dashboard measure?
A quality content marketing metrics dashboard should measure both quantitative and qualitative data. Quantitative data is fairly easy to come by and measures the volume and depth of engagement based on page views, unique visitors, scrolling depth, time spent on page, and other metrics. Qualitative data is more difficult to collect, but it’s essential to understanding whether audiences actually like a piece of content or not. It’s only by pairing qualitative and quantitative data that brands can understand whether a piece of content is fulfilling its goal of building trust with users and a stronger relationship between a brand and its audience.