Content Marketing for Nonprofits & COVID-19 Crisis Communications


Content has the power to enable nonprofits, and brands managing a crisis, to communicate with their audience, create awareness, and do good. Many organizations and brands around the world are using content to tell powerful stories, support an important cause, and help during a time of need.

Organizations and brands are turning to content more than ever, and need a way to measure the effectiveness of their efforts in real-time. Knotch has been offering content marketing for nonprofits and has now extended that offering to all COVID-19 communications across non-profit, not-for-profit and for-profit enterprises — free of charge.

You can see a live version of the Knotch measurement unit at the bottom of “High Quality Content Examples About COVID-19,” which captures quantitative, qualitative, demographic, and firmographic data in the Knotch Content Intelligence Platform.

Teams doing content marketing for nonprofits, and brands issuing corporate communications about COVID-19, can apply for free access to the Knotch Content Intelligence Platform by filling out the form on this page.


  • Headquartered in the United States
  • Running content marketing for nonprofits with 501(c)(3) or 501(c)(4) status
    For-profit brands creating content about COVID-19 and publishing internally on an intranet and/or externally on the internet