Competitive Content Analysis with Knotch Blueprint

The only all-in-one Competitor Intelligence and Content Planning Software.

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A Simple, Beautiful Product for Identifying Content Opportunities

Blueprint is the first content planning software that shows you real-time content from every brand & publisher across owned & paid channels. Blueprint does the work of researching and analyzing top-performing content with real-time competitive intelligence, so you can get back to focusing your time on making strategic decisions and driving results.

  • View trending publishers, brands and topics
  • Analyze each piece of content right in-app
  • Be the first to know about newly published content
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Blueprint market research

Find Content Ideas Across the Web With Our Database

Find content ideas you couldn’t see before and get back your time. Blueprint automatically surfaces all the content you need across every brand, publisher, and industry.

  • Competitive content analysis
  • See the latest content from companies you admire
  • Search and filter easily
  • Save content for later
  • Get real-time alerts and notifications
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Make Smarter Decisions With Real-Time Content Insights & Data

Create better content by using better data. Use the content insights generated by Blueprint to identify popular themes, overused keywords, and new content marketing opportunities. See all of the content out there, and know what’s yet to be made.

  • Generate comprehensive content marketing reports
  • Compare across all owned & paid content
  • Compare brand and publisher performance side-by-side
  • Schedule timed delivery of insights
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Blueprint competitive intelligence


Blueprint Pro

$ 500 seat/month

Three seat minimum.
Annual subscription required


Blueprint Enterprise

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Custom Reporting and Enterprise Support
Annual subscription required


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