Pros & Content Summit will bring together 250+ enterprise CMOs, content innovators, and digital visionaries for a day of compelling panels and workshops covering some of the biggest trends shaping modern content and digital marketing.

We'll be tackling key themes including:
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• How AI can drive content performance, customer engagement, and personalization at scale
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• The increasing role of content as a growth driver for brands
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•The changing face of content discoverability and its impact on strategy

• Leadership in the AI era
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Register Now for Free

Speakers

Carla Hassan

Chief Marketing Officer, JPMorgan Chase & Co.

Tariq Hassan

Former Chief Marketing Officer, McDonalds

Andrea Brimmer

Chief Marketing and PR Officer, Ally

Beverly Jackson

Vice President of Brand and Product Marketing, Zillow

Jenn Eldin

SVP, Head of Content Marketing, Bank of America

Micky Onvural

SEVP, Chief Marketing & Communications Officer, TIAA

Stacey Gaine

Managing Director at Merrill Lynch

David Moss

Global Head of Content, Square

Gisele Góes

Director, Organic Growth, Chime

Amanda Curtin

Vice President of Content and Social Media, Synchrony

Franklin Parrish

Senior Director, Brand, Marketing, and Creative Services, Kaiser Permanente, Mid-Atlantic States

Ben Levine

Head of Marketing, 
Zillow Rentals

Hayley Romer

Chief Growth Officer, Art Basel

Ansley Murphy

Sr Director Performance Marketing, ALSAC/St. Jude Children's Research Hospital

Andrew Richdale

Editorial Director, Writing Studio, Dropbox

Marty Swant

Senior Reporter, Marketing & Technology, Digiday

Shana Krisan

CMO, Goldfish Swim School Franchising, LLC

Robin Riddle

Chief Strategy Officer, Foundry 360

Cooper Nelson

Sr. Director of Content Strategy, University of Phoenix

Anda Gansca

CEO & Co-Founder, Knotch

Sam Toole

Senior Vice President, Chief Marketing Officer, The AZEK Company

David Brown

SVP, Head of Strategy, Knotch

Marc Appel

Managing Director - Content & Editorial Strategy, GenAI program lead, Accenture

Alex Drinker

Chief CRM Officer, Publicis

Scott Gardner

Founder, New Media Advisors

Brian O'Kelley

Co-Founder and CEO, Scope3

Karthik Rau

CEO, Contentful

Mike Wente

VP, Global Brand and Creative Marketing, Paypal

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⚠️ PLEASE READ
Attendance Eligibility:
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Space is extremely limited. Pros & Content Summit is exclusively for enterprise marketers. Agencies & Vendors please inquire about sponsorship opportunities by clicking here.

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Pros & Content Summit 2025 Agenda

8am - 8:55am
Breakfast & Networking
8:55am - 9:05am
Welcome
9:05 am - 9:45am
What's Changing, What's Not: The 2025 Brand Playbook
Andrea Brimmer - Chief Marketing and PR Officer, Ally
‍Micky Onvural - Chief Marketing & Communications Officer, TIAA
‍Hayley Romer - Chief Growth Officer, Art Basel
9:45am - 10:15am
Knotch Announcement
10:15am -
10:55am
The Martech Horizon: Where Content, AI & Data Converge
Brian O'Kelley - Co-Founder and CEO Scope3
Karthik Rau - Chief Executive Officer, Contentful
Anda Gansca - Chief Executive Officer & Co-Founder, Knotch
Marty Swant - Senior Reporter, Marketing & Technology, Digiday
10:55am - 11:10am
Coffee Break
11:10am - 11:40am
Scaling Content with AI Without Losing the Human Touch
Shana Krisan - Chief Marketing Officer, Goldfish Swim School Franchising
Robin Riddle - Chief Strategy Officer, DDM Content Solutions
11:40am - 12:20pm
Why Content is the New Brand Equity
Stacey Gaine - Managing Director, Merrill Lynch
Beverly Jackson - Vice President of Brand and Product Marketing, Zillow
Mike Wente - Vice President, Global Brand and Creative Marketing, Paypal
Anda Gansca - Chief Executive Officer & Co-Founder, Knotch
12:20pm - 1:30pm
Lunch
1:30pm - 2:15pm
Fireside Chat
Carla Hassan - Chief Marketing Officer, JPMorgan Chase & Co.
Tariq Hassan - Former Chief Marketing Officer, McDonalds
Anda Gansca - Chief Executive Officer & Co-Founder, Knotch
2:15pm - 2:55pm
Content Purpose, Personalization, Performance
David Moss - Global Head of Content, Square
Ansley Murphy - Sr. Director Performance Marketing, ALSAC/St. Jude Children's Research Hospital
Ben Levine - Head of Marketing, 
Zillow Rentals
Sam Toole - Chief Marketing Officer, The AZEK Company
David Brown - Head of Strategy, Knotch
2:55pm - 3:05pm
Coffee Break
3:05pm - 3:55pm
Workshops

How to outperform in organic search and LLM discoverability
‍Gisele Góes - Director, Organic Growth, Chime
Cooper Nelson - Sr. Director of Content Strategy, University of Phoenix
Scott Gardner - Founder, New Media Advisors
David Brown - Head of Strategy, Knotch

The importance of thematic distinctness in the AI era
‍Franklin Parrish - Sr. Director, Brand, Marketing, and Creative Services, Kaiser Permanente, Mid-Atlantic States
Andrew Richdale - Editorial Director, Writing Studio, Dropbox
Jenn Eldin - SVP, Head of Content Marketing, Bank of America
Erin Malloy - Director, Content Strategy & Analytics, Knotch
3:55pm - 4:45pm
Workshops

High-performing use cases for AI in Content and Marketing
‍Amanda Curtin - Vice President of Content and Social Media, Synchrony
Marc Appel - Managing Director - Content & Editorial Strategy, GenAI program lead, Accenture
Keith Wiegold - Senior Director, Content Strategy, Knotch

How to Harness Content and AI for Better Customer Relationship Outcomes
‍Alex Drinker - Chief CRM Officer, Publicis
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Sponsors

DDM Content Solutions

Lead Sponsor

Stacker

Supporting Sponsor

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